It’s Your Fault or How Important Is Customer Service to Business
It’s Sunday, and my loved one and I are preparing ourselves for a motorcycle trip to Turkey. We need a new tent, […]
You Are Being Lied or Why Do CRM Projects Fail
Customer relationship management software vendors don’t disclose that 80% of CRM implementation projects fail. I’ll never forget that phone call nearly ten […]
How We Failed. Small Business Growth Strategies That Don’t Work.
I’m an entrepreneur. I wouldn’t call myself a businessman yet, but I’m definitely full of opportunistic spirit and willingness to build a […]
The Simple Truth: How to Improve Business Performance
My biggest nightmare, that wakes me up at night couple of times a year is if all my company customers will leave […]
Building B2B Customer Acquisition Strategy
What if I told you that what you know about building B2B customer acquisition strategies might be wrong? Let me share my […]
I’m not convinced. What are the benefits of data visualization?
Inspired by Mark Twain’s novel “The Adventures of Tom Sawyer” One fine Saturday morning, Tom Sawyer was in trouble again. His Aunt […]
The Most Honest Guide on How to Build a Conversion Funnel
We know so little about how people make decisions. Take Red Bull as a drink, for example. When Red Bull was first […]
Real-World Benefits of Customer Relationship Management
“More data leads to better decisions. Except when it doesn’t.” – Rory Sutherland We are constantly told that digital tools will revolutionize […]
Salesforce System Integrator Partners. Who are they? Do you need one?
Salesforce System Integrator Partners in the SFDC ecosystem are also called Salesforce Consultancy Partners. These companies help integrate CRM in the business […]