HomeBlogCommerce20 Best B2B Ecommerce Platforms: From Expert Reviews to Finding Your Ideal Fit with Our Test

20 Best B2B Ecommerce Platforms: From Expert Reviews to Finding Your Ideal Fit with Our Test

We all know how big of a difference an eCommerce platform can make on any business. Now let’s get to the point, are you stuck looking at the countless growing eCommerce platforms in 2024? Considering the B2B needs for every company, newer and unique platforms are emerging every day but who knows what works best for you? Let’s find that out.

I picked out 20 top B2B eCommerce platforms for your ease so you don’t have to go through an extra mile to do your own research and findings. All you need to do is read the blog to find out which platform works best for you, and if you’re short on time, there’s a comparison table at the end just for you.

What is B2B (Business to Business) eCommerce platform?

Although if you’re here, you already know what B2B eCommerce platform is. It is a software that enables businesses to sell products or services to other businesses digitally. Not only do they provide aid in sales processing, but also manage inventory, offer customized shopping and selling experience for B2B customers. There is a huge variety in types of b2b ecommerce platforms.

Here are just a few more things you can do with a B2B eCommerce platform:

  • Create targeted customer catalogs

  • Support multiple currencies, languages, and locations

  • Multi-invoicing and multi-pricing

  • Real-time sales and business customers dashboard

  • Catalogs for various business clients or groups

  • Analytics and options for customization and scalability

The list doesn’t end here; let’s explore more by looking at the 20 top e-commerce platforms I picked for you.

Best B2B eCommerce platforms

Carefully examine all the B2b ecommerce examples, features, and pros and cons of each software to deduce which one’s best for you.

Saleforce B2B Commerce

Salesforce B2B commerce platform is becoming a go-to choice in B2B sales and eCommerce market. Many users trust it for its easy integration with Salesforce CRM and other ecommerce applications. Overall, it increases the user interface, and who wouldn’t want to use a trusted brand with a $3 billion investment in Demandware (It’s the price Salesforce paid for acquiring what is now called B2B Commerce), solidifying its position in the market.

Pros

  • Established reputation and reliability in the B2B software landscape.

  • Data-driven personalization enhancing basket size, loyalty, satisfaction, and overall experience.

  • Achieve a 360-degree view of orders, inventory, and CRM, connecting B2B and B2C(business to consumer) customers across all touchpoints.

  • Seamless integrations with Salesforce CRM and other applications.

  • Build and manage diverse content types (blogs, news, social posts, emails) in a central hub.

  • Swiftly publish and update content across various channels using Content Management System.

  • Streamline the post-purchase phase between ‘buy now’ and ‘delivered.’

Cons

  • Monolithic architecture limits flexibility compared to microservices-based platforms.

  • High cost and lengthy contracts.

Shopify Plus

Shopify Plus emerges as a premier choice in enterprise ecommerce platform, seamlessly integrating high-growth and high-volume merchants into multi-channel commerce software. Being the best b2b ecommerce platforms 2020, it empowers merchants exceeding $1 million in revenue to conduct online and offline sales, engage in social commerce on platforms like Facebook and Instagram, and establish a marketplace presence on Amazon and eBay.

Pros

  • Versatile Deployment Options: Cloud, SaaS platform, Web-based, On-Premise Windows, On-Premise Linux

  • Personalization and tetargeting

  • Proficient in providing discounts and vouchers to enhance customer engagement.

  • Highly customizable while retaining user-friendly features.

  • Intuitive and easy-to-use.

Cons

  • Hurdles transitioning from custom-built sites

  • Technical glitches, potentially server-related.

  • Reluctance to implement certain optimizations for cost considerations.

BigCommerce

This prominent B2B eCommerce platform is valued for its integration-friendly approach. Launched in 2019, it offers a versatile ecommerce solution with essential features such as custom shipping rates, CRM/ERP/OMS data sync, and one-click reordering tools, fostering a seamless B2B buying experience.

Pros

  • Notable integrations with ShipperHQ, BrightPearl, and others, enhancing platform functionality.

  • Allows seamless connection to mission-critical systems like ERP, PIM, and CRM.

  • Empowers users to design stunning online stores, enhancing ecommerce site experience.

  • User-friendly interface for easy product creation with robust security features.

  • Active developer community for support and collaboration.

  • Offers advanced options and great value for businesses.

Cons

  • Criticism of confirmation, invoice emails being perceived as subpar.

  • Issues reported regarding the absence of options for adding different clothing choices.

  • Customers find it challenging to select sizes in drop-down sections.

  • Occasional frustrations due to support lacking information on ongoing platform issues.

Oracle SuiteCommerce

SuiteCommerce offers a whole suite of tools to make your life easier – from streamlining purchasing to billing and customer support. It’s like having a personal assistant for your eCommerce hustle. With over 3,000 brands in its use, including big names like Lovesac and The Noerr Programs, SuiteCommerce is making its way deep in the eCommerce scene.

Pros

  • Offers a comprehensive suite of tools for streamlining purchasing, billing, and support.

  • Scalability caters to mid-size to enterprise businesses, blending B2B functionality with a B2C design.

  • Fully integrated with NetSuite ERP integration.

  • Built-in features for payment processing, order management, and product

  • Facilitates easy tracking of sales, inventory, and accounts receivable.

Cons

  • Starts at $2,500/month, making it relatively expensive for smaller revenue-generating businesses.

  • It lacks different payment methods offered by some competitors.

  • Some advanced features, such as a modern CMS tool and specific marketing features, are not built into SuiteCommerce.

Adobe Commerce (Formerly Magento)

Adobe Commerce, a powerhouse in B2B eCommerce, propels businesses into new heights of operational efficiency, customer satisfaction, and revenue growth. Boasting out-of-the-box features like a self-service B2B portal, assisted selling tools, and Artificial Intelligence-powered merchandising, it’s the go-to for personalized and composable experiences. It caters to both – B2B and B2C needs so if your business involves both, it is the right platform for you.

Pros

  • Standout feature for those looking to boost their online presence. Adobe Commerce makes SEO optimization a breeze, giving your site a competitive edge.

  • Go-to choice for users due to its simplicity and ease of use.

  • The platform offers a wide array of beautiful themes, allowing users to create visually appealing eCommerce websites effortlessly.

  • Easy to connect and work with other platforms.

Cons

  • Susceptible to security vulnerabilities.

  • The themes can be on the expensive side.

  • Admin setup nuances might limit user actions, causing potential challenges if not configured correctly.

OroCommerce

OroCommerce, crafted by the masterminds behind Magento, focuses exclusively on B2B eCommerce solutions. An open-source, modular platform, it caters to midmarket and enterprise companies, offering a plethora of features for an enhanced B2B commerce experience.

Pros

  • Offers a diverse range of B2B marketplace capabilities. From personalization to an advanced pricing engine, it caters to the unique needs of B2B merchants with comprehensive features.

  • Flexibility in Deployment.

  • Efficient Operational Tools.

Cons

  • Adequate training and onboarding may be required

  • May not have the same level of visibility, potentially impacting community support and third-party integrations.

WooCommerce B2B

WooCommerce B2B, the official wholesale eCommerce plugin for WordPress, empowers merchants of all sizes with extensive plugin library. It is the best open source b2b ecommerce platform.

Pros

  • WordPress integrations.

  • Extensive plugin library.

  • WooCommerce itself is free, providing a cost-effective foundation for eCommerce.

  • Global usage and presence.

  • All-In-One wholesale suite.

  • Fully documented, no coding required, well-optimized, and lightweight, ensuring minimal impact on site performance.

Cons

  • While WooCommerce itself is free, users might need additional paid plugins to unlock specific advanced features, potentially incurring additional costs.

Revi

Revi is a comprehensive review management platform tailored for both online shops and physical stores. With a unique focus on user-generated content (UGC), Revi contributes to improved Google Rank through diverse content types, including reviews, social marketing, questions & answers, user pictures, and more. Notably, Revi is distinctive as the sole bilingual company of its kind based in Spain, offering services in both Spanish and English.

Pros

  • Provides a centralized platform for managing reviews across various channels.

  • Ensures Reviews are verified.

  • Billingual support in Spanish and English.

  • Makes use of User-generated content (UGC).

Cons

  • Information about the user base, such as the number of businesses or individuals using Revi, is not provided.

Pepperi

Pepperi stands as a purpose-built B2B eCommerce platform, designed for convenient management from anywhere, be it desktop computers or the dedicated eCommerce mobile app. It offers flexibility and convenience for businesses irrespective of location.

Pros

  • Catalog-Centric B2B Sales.

  • Seamlessly connects and manages buyer experiences online and face-to-face.

  • Web and native mobile apps (iOS & Android) with offline support.

  • Increases product discoverability with advanced search functionality and filters, supporting multiple UoMs and displaying up-to-date inventory.

  • Buyer-Specific customization.

  • Allows customers to view billing history, pay invoices via seamless payment gateways, and supports various trade promotions.

Cons

  • Inconvenient to have to call in to customer service to confirm availability.

  • Internet reliability issues causing slowness.

Sana Commerce

It stands as a powerful e-commerce solution seamlessly integrating with Microsoft Dynamics and SAP ERP systems in real-time.

Pros

  • Offers good software at an attractive price point, with a robust connection to SAP systems.

  • Clean and user-friendly interface.

  • Sana’s support team is commended for its fantastic assistance, providing ideas to boost customer behavior and adoption.

Cons

  • Flexipage feature complexity.

  • Customization is noted as hard and expensive.

CS-Cart

CS-Cart is a versatile multi-vendor eCommerce platform catering to both B2C and B2B sellers. it empowers users worldwide with over 500 features, including customizable design templates and source code. The platform supports various business models and offers flexibility for effective store product management and ecommerce website designs.

Pros

  • Responsive Support and Developer Communication.

  • User-Friendly Web Page Customization like custom pricing.

  • With 15 years of usage, long-term users express overall satisfaction.

  • CS-Cart is recognized as a great self-hosted cart that is fairly user-friendly, offering compatibility with excellent third-party addons.

Cons

  • Rusty at times and, in worst cases, confusing.

  • High cost of assistance

Cin7 Omni

Cin7 Omni is a highly configurable inventory and order management solution designed with built-in EDI and integrations to popular eCommerce platforms, marketplaces, and 3PLs. Renowned for its versatility, Cin7 is suitable for a variety of sales channels, including B2B and D2C.

Pros

  • Scalability and adequacy for expanding businesses.

  • Improved productivity after implementation.

  • Excels in providing automation, workflows, and detailed insights, enabling efficient operations and effective demand-to-supply matching for multiple brands, retailers, and wholesalers.

Cons

  • Potential user experience issues without extra time investment.

  • Users note concerns about the Cin7 app no longer being available in Shopify.

Perenso Trade Show

Perenso Trade Show is a specialized B2B eCommerce platform designed for wholesale distribution companies, particularly focusing on facilitating sales during live and virtual trade shows.

Pros

  • Explicitly designed to cater to the unique needs and challenges of B2B trade shows, providing specialized features to enhance the trade show ordering process.

  • Includes comprehensive set of features, including order management, customer history, promotions, and analytics.

Cons

  • Limited applicability outside trade shows.

Yotpo

Yotpo is a leading eCommerce Retention Marketing Platform designed to empower brands of all sizes in strengthening their relationships with consumers. Recognized as a Forbes Cloud 100 company, Yotpo operates globally, with offices in the United States, Canada, Israel, United Kingdom, Bulgaria, and Australia.

Pros

  • Simplifies the process of maintaining positive relationships with customers, providing tools and software solutions to engage effectively and stay top-of-mind.

  • Comprehensive customer feedback.

  • Users appreciate the ease of integration into their websites and highlight Yotpo’s appealing functionalities.

Cons

  • Image distortion issue.

  • Users report challenges in tracking colleagues’ activities, with no visibility into ongoing questions or reviews.

PrestaShop

PrestaShop stands out as one of the best b2b ecommerce platforms for small businesses. It is designed to make online store creation affordable, particularly catering to small to mid-sized merchants. As a primarily B2C eCommerce platform, it offers robust features for online stores. To transition to B2B, users can activate B2B mode, incorporating company information into customer profiles, manual invoice generation, and displaying prices only to logged-in customers.

Pros

  • Elegant and responsive themes, including variety of design sites.

  • Free and helpful plugins.

  • Multilingual support.

  • Ease of use and stability.

Cons

  • Location limitations.

  • Users complain of visual clutter on the screen.

  • Server performance issue.

Flipsnack

Flipsnack serves as a valuable tool for retailers, providing a seamless shopping experience by transforming PDFs into captivating digital catalogs with page-flip effects. Users can upload existing PDFs or utilize the Design Studio to create publications from scratch.

Pros

  • User-friendly interface and high-quality presentations, particularly for projects like Erasmus+.

  • The software’s recent update allowing the editing of double pages is well-received.

  • Users love the ease of use, catalog uploading, embedding feature, and overall accessibility.

Cons

  • Some users find the software frustrating to operate in remote locations, especially with slower internet connections.

  • A concern is raised regarding the display of punctuation marks, which may appear as if written in English/Spanish, creating potential language-related issues.

LogiCommerce

LogiCommerce is a Headless platform designed for medium to large companies, offering a fully unified B2B and B2C solution. With a Java Core and an open-source front-end, its standout feature is the intuitive, fast, and user-friendly BackOffice.

Pros

  • Headless architecture.

  • Transparent pricing – no hidden costs.

  • Constantly releasing new features in its updates.

  • BackOffice for its intuitiveness, speed, and user-friendly features.

Cons

  • For smaller businesses with simpler requirements, the extensive feature set might be perceived as an overload, potentially leading to unnecessary complexity.

EZPARTS

EZPARTS is a premier eCommerce engine and Electronic Parts and Service catalog designed to enhance replacement parts sales while reducing associated costs significantly. It is available as a cloud service or can be locally hosted on your servers. EZPARTS seamlessly integrates with various business systems supporting web services, including SAP, JDE, Oracle, MAPICS, Epicor, and more.

Pros

  • Efficient aftermarket parts sales.

  • Users appreciate the ease of installing, managing, and using EZPARTS.

  • Users find it easy to put products on the website and manipulate them within EZPARTS, resulting in time and resource savings.

Cons

  • The year make model lookup feature is considered poor.

Vin eRetail

Vin eRetail WMS is a leading SaaS warehouse management system tailored for growing brands, retailers, 3PLs, marketplaces, and distributors with single or multiple warehouses. Recognized as part of the Gartner Magic Quadrant for WMS for four consecutive years (2017-20), Vin eRetail is a modular, scalable, and cost-effective solution trusted by global brands such as RedTape, Puma, and Bata

Pros

  • The Sku kitting and bundling option is praised for simplifying inventory management in sets across various marketplaces.

  • Orders and inventory synchronization.

  • Robust technology.

Cons

  • Users express concerns about the absence of permanent fixes, with solutions being perceived as workarounds or patchwork.

  • Not many users like the location of the chat tool on the page.

Kentro

Kentro is a B2B e-commerce platform that aims to redefine B2B transactions by overcoming the limitations of traditional platforms like SAP. Offering an intuitive ERP (Enterprise Resource Planning), Kentro empowers businesses to seamlessly manage orders, pricing, catalogs, and customer groups relationships.

Pros

  • User-friendly for non-tech users.

  • Efficient order placement and tracking.

  • Adaptable to company needs.

Cons

  • Navigational issues and format challenges.

Comparison Table

As promised, here’s a comparison table for a quick look:

If you wish to get this table in editable format, make sure to drop us a line and we’ll email it to you.

Final Thoughts

I hope this blog helps complete your selection for the ideal B2B eCommerce platform for your business. Not to forget, it’s important to always check user reviews after you have checked in with your business needs. Always go with eCommerce platforms that shout out loud for your business, considering all factors.

Frequently Asked Questions (FAQ)

Which B2B platform is the best?

This really depends on what your requirements are and what type of business do you need the ecommerce platform for. In general, the best B2B ecommerce platforms include SalesForce, Shopify Plus, BigCommerce, and other ecommerce platforms mentioned above.

What is the #1 eCommerce platform?

The best e-commerce platform for a business depends on its specific requirements, budget, and long-term goals. One of the best ecommerce platforms for B2B and B2C is SalesForce.

Which platform is best for eCommerce business?

Look carefully at the features you require, then choose. Some of the best ones are mentioned below:

  • Shopify Plus: Known for its ease of use

  • Salesforce Commerce for B2B: A cloud based ecommerce platform that offers personalized shopping experiences, AI-powered recommendations, and omnichannel capabilities

  • WooCommerce B2B: A flexible and customizable platform, ideal for businesses already using WordPress

What is the most well known B2B sourcing website?

The most well-known B2B sourcing websites include Alibaba and Amazon Business.

I'm Hiba Haseeb, a hardworking, friendly, and imaginative individual. I have over 6 years of experience in Digital Marketing. As a programmer, I know no limits - I keep myself entertained by learning new skills and embracing the dynamic nature of the digital world. When I set a goal, I give it my all. I like to take on various niches and focus on my research just as much as my writing. My work isn't just a means to an end; it's a source of deep satisfaction.

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