👉 Pouring Money Into Marketing… But Sales Still Aren’t Closing?
In just 45 minutes with me, you’ll uncover exactly where your marketing and sales are out of sync and walk away with a clear, actionable plan to fix it. No bulls**t. No obligation.
TL;DR: A lot of businesses don't have proper workflows and tools in place to track marketing activities and sync with sales. We fix that. Our Sales & Marketing Alignment Consulting team will help you connect campaigns to revenue, track ROI with clarity, and build a system where marketing delivers qualified leads and sales actually follows up.
Not ready to talk yet? Start with our FREE Digital Readiness Audit to learn where to start.
📣 1,000+ people already following me on Youtube
👉 Does this sound familiar?
- Sales complains about “bad leads,” while marketing blames sales for not following up.
- Your marketing team is chasing volume, while sales just want qualified opportunities.
- You’re spending on ads, but have no idea which campaigns actually drive revenue.
- Campaign ROI is invisible without proper tracking.
- Leads slip through the cracks between departments.
👉 Imagine sales and marketing finally working as one
- Every lead is tracked from click to close, with clear ROI reporting.
- Campaigns bring in prospects that sales actually wants.
- No more “blame game” - teams operate with shared goals and visibility.
- Follow-ups happen automatically, without leads falling into a black hole.
- You finally know where to double down and what to stop wasting money on.
🤦♂️ I made all the mistakes and learned it the hard way (so you don’t have to)
I’ve spent years helping small and mid-sized businesses align their marketing and sales so every campaign is measurable, and every lead has a path to revenue. Unlike big agencies, you won’t get cookie-cutter dashboards and jargon – you’ll get practical systems that your team actually uses.
– Jeff Tilley
👉 Here’s How I will Help You Turn Leads into Revenue
- Consultation Call - We uncover your marketing spend, lead flow, and sales handoff.
- Alignment assessment - pinpoint gaps where leads and money are leaking.
- ROI Framework - we build clear reporting so you know what works and what doesn’t.
- Implementation Support - I work with your teams to create consistent follow-up and shared success metrics.
🤩 What others say about us
Alexey Lyutikov
CEO @ Meccanica Middle East
We worked with Jeff to organize our sales process for a small sales and service team. He set up pipeline tracking, reports, and dashboards that give me a clear view of tasks, key accounts, and opportunities.
The biggest change is visibility. I know what the team is working on remotely, and I have more control and predictability in managing opportunities and forecasting.
I recommend working with Jeff and will turn to him again for the next step.
Andris Zigurs
Business Development Executive at Vervo
Jeff helped us implement Salesforce to collect and manage leads coming from the stands in Japan. He built a simple process for tracking leads and worked closely with developers of other stand components to ensure the whole project was integrated and ran smoothly.
We’ve worked with Jeff for a long time, and this is already our second project together. He’s my go-to person for CRM implementations, and I’d definitely recommend Jeff and his team.
Maksims Sroslovs
Marketing Director @ Frame House Pre-fab Homes
This is second time I’ve worked with Jeff, now I know him for already 6 years. 6 years ago we’ve built a very successful project for local driving school, now we’ve created another sales system based of rules and tools. I should say that Jeff is an exceptional professional a bit opinionated which creates a lot of debates around certain topics, and sometimes we even argue, but all arguments are purely professional which I love and I definitely could recommend him as a great CRM professional.
Tushar Hora
Global Technology Partnerships @ Salesforce
I really appreciate all the effort put in by Vishal and his team to get the assets ready in record time, adhere to the changes we recommended, and stay on top of any queries we had. I am looking forward to working with the team to publish the next set of assets.
Not Ready Yet? Try the Free Audit
FREE Digital Readiness Audit
Answer a few quick questions about how you sell, support customers, and use digital tools. You’ll get a free, personalized report showing your company’s digital readiness — where you stand today, what’s holding you back, and what to improve next.
Why do my marketing campaigns cost so much, but I can’t see if they’re working?
Most often it’s because of a disconnect between different systems. Companies run campaigns on Google Ads, Facebook, LinkedIn, partner networks, or affiliate marketing. But when a lead comes in, they don’t pass information about the campaign source into their CRM. Later, when a lead becomes a paying customer, there’s no visibility into which campaign actually brought the revenue.
We fix this by integrating those systems and implementing the right metrics and reporting. Sometimes external BI tools are needed, depending on the situation.
How do I figure out which marketing channel is really bringing in paying customers?
There are many ways. One is implementing UTMs on ad clicks. Another is call tracking for phone conversations, depending on your ad medium. When you pass that data into your CRM, you can trace opportunities back to their source and see which channels bring the most revenue. That allows you to double down on what works and cut costs on what doesn’t.
Why do sales and marketing teams always blame each other?
That’s an eternal problem. Marketing says sales can’t sell, while sales says marketing brings bad leads. The root issue is qualification.
Qualification means verifying whether a lead matches your ideal customer profile, has budget, intent, and the pain you solve. It can be done with AI, business development reps, automated calls, bots, or forms—depending on the situation.
How can I make sure sales actually follows up on the leads marketing generates?
The rule of thumb is to log every opportunity in a CRM and assign a next action to it. Reports can then track whether sales reps follow up or ignore tasks.
It’s meticulous work and harder than it sounds. There’s no single magical fix—only consistent processes, business rules, and culture that make sure it happens.
What does it mean that leads are “falling through the cracks”?
It means that even though marketing generates leads, some of them never reach sales.
This happens when you have many lead sources—website forms, lead magnets, free consultations, quizzes—and as campaigns evolve, old landing pages may still collect leads. Those leads sometimes go into unmonitored inboxes or forgotten spreadsheets. Marketing still counts them because tracking codes are active, but sales never sees them.
Another reason is misalignment. Marketing may generate leads to hit KPIs, but sales ignores them because they’re irrelevant or unqualified. That’s why first you need to identify where leads are lost, then fix the gaps.
Can you show me the real ROI of my marketing spend?
Yes, if the technical setup for tracking is in place. If not, we’ll need to implement and connect those systems first. Once that’s done, we can pull the data and show you your true marketing ROI.
We’re already using tools like HubSpot/Zoho/Google Analytics. Do we really need consulting?
If you’re still asking these questions, the answer is probably yes. The value of consulting is that we bring fresh eyes and experience from many other businesses. As outsiders, we can spot things you may not see internally. That perspective often creates more value than expected.
How long does it take to see improvement once sales and marketing are aligned?
Usually within your next sales cycle.
If you’re selling FMCG, that could mean every couple of weeks. If you’re selling something complex like real estate, it may take a quarter or two. With analytics, however, improvements in transparency can often be seen immediately once proper tracking is launched.