đ Pouring Money Into Marketing⊠But Sales Still Arenât Closing?
In just 45 minutes with me, youâll uncover exactly where your marketing and sales are out of sync and walk away with a clear, actionable plan to fix it. No bulls**t. No obligation.
TL;DR: A lot of businesses don't have proper workflows and tools in place to track marketing activities and sync with sales. We fix that. Our Sales & Marketing Alignment Consulting team will help you connect campaigns to revenue, track ROI with clarity, and build a system where marketing delivers qualified leads and sales actually follows up.
Not ready to talk yet? Start with our FREE Digital Readiness Audit to learn where to start.
đŁ 1,000+ people already following me on Youtube
đ Does this sound familiar?
- Sales complains about âbad leads,â while marketing blames sales for not following up.
- Your marketing team is chasing volume, while sales just want qualified opportunities.
- Youâre spending on ads, but have no idea which campaigns actually drive revenue.
- Campaign ROI is invisible without proper tracking.
- Leads slip through the cracks between departments.
đ Imagine sales and marketing finally working as one
- Every lead is tracked from click to close, with clear ROI reporting.
- Campaigns bring in prospects that sales actually wants.
- No more âblame gameâ - teams operate with shared goals and visibility.
- Follow-ups happen automatically, without leads falling into a black hole.
- You finally know where to double down and what to stop wasting money on.
đ€Šââïž I made all the mistakes and learned it the hard way (so you donât have to)
Iâve spent years helping small and mid-sized businesses align their marketing and sales so every campaign is measurable, and every lead has a path to revenue. Unlike big agencies, you wonât get cookie-cutter dashboards and jargon – youâll get practical systems that your team actually uses.
– Jeff Tilley
đ Hereâs How I will Help You Turn Leads into Revenue
- Consultation Call - We uncover your marketing spend, lead flow, and sales handoff.
- Alignment assessment - pinpoint gaps where leads and money are leaking.
- ROI Framework - we build clear reporting so you know what works and what doesnât.
- Implementation Support - I work with your teams to create consistent follow-up and shared success metrics.
đ€© What others say about us
We worked with Jeff to organize our sales process for a small sales and service team. He set up pipeline tracking, reports, and dashboards that give me a clear view of tasks, key accounts, and opportunities. The biggest change is visibility. I know what the team is working on remotely, and I have more control and predictability in managing opportunities and forecasting. I recommend working with Jeff and will turn to him again for the next step.
This is the second time I have worked with Jeff, now I know him for already 6 years. 6 years ago we built a very successful project for a local driving school, now we have created another sales system based on rules and tools. I should say that Jeff is an exceptional professional, a bit opinionated which creates a lot of debates, and sometimes we even argue, but all arguments are purely professional which I love and I definitely could recommend him as a great CRM professional.
Jeff helped us implement Salesforce to collect and manage leads coming from the stands in Japan. He built a simple process for tracking leads and worked closely with developers of other stand components to ensure the whole project was integrated and ran smoothly. We have worked with Jeff for a long time, and this is already our second project together. He is my go-to person for CRM implementations, and I would definitely recommend Jeff and his team.
Concrete working deliverables on time of what we needed. Extremely knowledgeable about the Salesforce platform. Incredibly smart team that understood our business and objectives right away. Highly recommended!
Thank you to Jeff, Vishal, and their team for the support. They prepared the assets in record time, quickly adapted to our feedback, and handled every question with care. We definitely recommend working with them and look forward to the next set of assets together.
Not Ready Yet? Try the Free Audit
FREE Digital Readiness Audit
Answer a few quick questions about how you sell, support customers, and use digital tools. Youâll get a free, personalized report showing your companyâs digital readiness â where you stand today, whatâs holding you back, and what to improve next.
Why do my marketing campaigns cost so much, but I canât see if theyâre working?
Most often itâs because of a disconnect between different systems. Companies run campaigns on Google Ads, Facebook, LinkedIn, partner networks, or affiliate marketing. But when a lead comes in, they donât pass information about the campaign source into their CRM. Later, when a lead becomes a paying customer, thereâs no visibility into which campaign actually brought the revenue.
We fix this by integrating those systems and implementing the right metrics and reporting. Sometimes external BI tools are needed, depending on the situation.
How do I figure out which marketing channel is really bringing in paying customers?
There are many ways. One is implementing UTMs on ad clicks. Another is call tracking for phone conversations, depending on your ad medium. When you pass that data into your CRM, you can trace opportunities back to their source and see which channels bring the most revenue. That allows you to double down on what works and cut costs on what doesnât.
Why do sales and marketing teams always blame each other?
Thatâs an eternal problem. Marketing says sales canât sell, while sales says marketing brings bad leads. The root issue is qualification.
Qualification means verifying whether a lead matches your ideal customer profile, has budget, intent, and the pain you solve. It can be done with AI, business development reps, automated calls, bots, or formsâdepending on the situation.
How can I make sure sales actually follows up on the leads marketing generates?
The rule of thumb is to log every opportunity in a CRM and assign a next action to it. Reports can then track whether sales reps follow up or ignore tasks.
Itâs meticulous work and harder than it sounds. Thereâs no single magical fixâonly consistent processes, business rules, and culture that make sure it happens.
What does it mean that leads are âfalling through the cracksâ?
It means that even though marketing generates leads, some of them never reach sales.
This happens when you have many lead sourcesâwebsite forms, lead magnets, free consultations, quizzesâand as campaigns evolve, old landing pages may still collect leads. Those leads sometimes go into unmonitored inboxes or forgotten spreadsheets. Marketing still counts them because tracking codes are active, but sales never sees them.
Another reason is misalignment. Marketing may generate leads to hit KPIs, but sales ignores them because theyâre irrelevant or unqualified. Thatâs why first you need to identify where leads are lost, then fix the gaps.
Can you show me the real ROI of my marketing spend?
Yes, if the technical setup for tracking is in place. If not, weâll need to implement and connect those systems first. Once thatâs done, we can pull the data and show you your true marketing ROI.
Weâre already using tools like HubSpot/Zoho/Google Analytics. Do we really need consulting?
If youâre still asking these questions, the answer is probably yes. The value of consulting is that we bring fresh eyes and experience from many other businesses. As outsiders, we can spot things you may not see internally. That perspective often creates more value than expected.
How long does it take to see improvement once sales and marketing are aligned?
Usually within your next sales cycle.
If youâre selling FMCG, that could mean every couple of weeks. If youâre selling something complex like real estate, it may take a quarter or two. With analytics, however, improvements in transparency can often be seen immediately once proper tracking is launched.