Map the two pillars
Customer reporting (who bought, how much, when) and product reporting (what is moving, what is high margin, how to price it). Most distributors track one and guess at the other.
Free Guide · CRM for Distribution
Stop losing repeat customers to friction
In distribution, acquisition is easy. The revenue leaks on the reorder, where transaction cost decides whether a regular buys from you again.
- The two pillars every distribution decision rests on: customer reporting and product reporting
- Why the CRM comes last, after you understand how the business really works
- The retention stack that keeps customers reordering: warehouse, online store, analytics
Retention, mapped in three moves
Pull the right lever
Three things bring a customer back. Best price is weak and easier terms only go so far. Lower transaction cost is the lever most competitors ignore.
Assemble the stack
Warehouse, online store and analytics. What each one is for, the tools that fit your size, and what to fix first.
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Get the Distribution CRM Cheat Sheet
Two pages you can read in one sitting. Everything a distributor needs to stop losing reorders to friction and choose the right systems, before you talk to a single vendor.