Case study · B2B Commerce
How we digitised Rio Verti’s catalogue in 26 iterations
- Client
- Rio Verti
- Industry
- Manufacturing · Outerwear
- HQ
- Florence, Italy
- Timeline
- Three phases
What's inside
Four plays behind the Rio Verti build
The store was the visible output. The plays that made it hold were quieter. Catalogue first. Orders before portal. Multi-language from day one. And enough iterations to match how buyers actually shop.
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1
Catalogue as data, first
Every jacket, every size, every colour, every trim. We sat at the factory and captured the range in Excel, then loaded it into Salesforce as products so the rest of the build had a source of truth.
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2
CRM before the store
Salesforce with a CPQ interface went live before any B2B portal. Reps handled real orders on clean data for about a year so we could see how the business actually flowed.
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3
Multi-language from day one
Buyers sit across Europe and beyond. The portal shipped with language and price book handling wired in from launch, matching how Rio Verti prices and ships by market.
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4
26 iterations to fit
Sizing tables, variant pickers, order cutoffs, confirmation emails. Every round of the store closed a gap between what buyers expected and what a stock B2B Commerce install gave them.
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