Check if you qualify
Funding, stage, and product decide it, not gut feel. Bootstrapped or pre-seed? The sheet tells you exactly when to come back.
Free Guide · CRM for Startups
Stop guessing if you're ready for a CRM
Most founders reach for a CRM at the wrong time, or worse, try to build one. Before you compare platforms, run your company through three simple filters.
- The three filters that decide if you're even ready for a CRM: funding, stage, and product
- Why building your own CRM is one of the most expensive mistakes a startup can make
- Salesforce, Attio, or Twenty: which platform actually fits your team, and why
The whole decision, mapped in three moves
Never build your own
The real problem was never picking a platform, it's customization. Buy the platform that covers the standard 80%, and see the real example of a startup that got this right.
Match the platform to your team
Salesforce, Attio, or Twenty, compared on price, flexibility, and what breaks first. Plus the four things to do before you customize anything.
Download · Free PDF
Get the Startup CRM Cheat Sheet
Two pages you can read in one sitting. Everything a startup needs to know if it's ready for a CRM, why not to build one, and which platform actually fits, before you talk to a single vendor.