What is CRM Analytics?
The Evolution of Database Marketing and the Birth of CRM Analytics Robert Kestenbaum sat in his office, staring out the window, contemplating...
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Blog
CRM strategy, Salesforce tips, and business growth insights from the Muncly team.
How to Build a CRM, a Step by Step Guide
Two years ago, I decided to make a radical shift in my life. I was a heavy smoker, partied occasionally, didn’t engage...
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Do a Quote: Finding the Right CPQ Solution
Hire a consultant and ask them. But seriously, this is a complex question that requires knowing what solutions are available on the...
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Most Do It Wrong: Why CRM Project Management Matters in Business Growth
Waterfall doesn’t work. Project managers are a rudiment of the past. Product owners rock the party. Agile is the new hand book....
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They Don’t Use It: The Fundamentals of CRM User Adoption and Engagement
They don’t use it because no one likes corporate CRM software. I mean no one. It’s ugly, sluggish, doesn’t add any value,...
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It’s Your Fault or How Important Is Customer Service to Business
It’s Sunday, and my loved one and I are preparing ourselves for a motorcycle trip to Turkey. We need a new tent,...
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You Are Being Lied or Why Do CRM Projects Fail
Customer relationship management software vendors don’t disclose that 80% of CRM implementation projects fail. I’ll never forget that phone call nearly ten...
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How We Failed. Small Business Growth Strategies That Don’t Work.
I’m an entrepreneur. I wouldn’t call myself a businessman yet, but I’m definitely full of opportunistic spirit and willingness to build a...
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The Simple Truth: How to Improve Business Performance
My biggest nightmare, that wakes me up at night couple of times a year is if all my company customers will leave...
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Building B2B Customer Acquisition Strategy
What if I told you that what you know about building B2B customer acquisition strategies might be wrong? Let me share my...
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